About This

• 𝗧𝗛𝗘 𝗨𝗟𝗧𝗜𝗠𝗔𝗧𝗘 𝗟𝗜𝗣 𝗢𝗜𝗟 – This award-winning lip oil uses color theory to enhance your natural tone while moisturizing, soothing, and adding shine. It visibly balances discoloration and neutralizes hyperpigmentation, giving you a naturally perfected lip tone without the need for lip blushing or tattooing.
• 𝗣𝗥𝗢𝗩𝗘𝗡 𝗛𝗬𝗗𝗥𝗔𝗧𝗜𝗢𝗡 – Clinically proven and dermatologist-tested, this ultra-hydrating formula features hyaluronic acid, AvenaPLex, jojoba oil, castor oil, and ceramides. Lips feel softer, look healthier, and stay moisturized longer with every swipe.
• 𝗖𝗢𝗟𝗢𝗥 𝗡𝗘𝗨𝗧𝗥𝗔𝗟𝗜𝗭𝗜𝗡𝗚 – Browning is a luxe violet-brown shade that balances dull, uneven lips and neutralizes hyperpigmentation caused by daily stressors. Its undertone enhances your natural color while restoring lip confidence with a glossy, high-impact finish.
• 𝗚𝗟𝗔𝗦𝗦𝗬, 𝗛𝗜𝗚𝗛-𝗦𝗛𝗜𝗡𝗘 𝗚𝗟𝗢𝗦𝗦 – This ultra-glossy oil glides on effortlessly to deliver radiant shine without stickiness. Nourishing oils leave lips looking fuller, feeling smoother, and glowing with a natural sheen.
• 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗞𝗜𝗡 𝗥𝗘𝗡𝗘𝗪𝗔𝗟 – Infused with colloidal oatmeal, avocado oil, and vitamin E, this formula works as both a gloss and a restorative lip treatment. Developed by founders with eczema and tested across skin tones, it supports your lips’ barrier and hydration with every use.
• 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗩𝗘 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 – Known for its cloud-like, cushiony texture, Cake Theory visibly blurs lip lines and creases for a fuller, juicier look. AvenaPLex helps reduce lines by up to 15% and boosts your lips’ natural hydration levels over time.

Overview

• Brand : POUND CAKE
• Color : Browning
• Item Form : Oil
• Finish Type : Glossy
• Product Benefits : Blurring, Glossy, Hydrating, Lip Balancing/Evening, Nourishing